To be successful today, businesses need to be more than mere warehouses of products, storefronts for merchandise, or headquarters for providers of services. Businesses in the twenty-first century need to be information hubs. A retailer integrates information from suppliers, customers’ and employees’ behavior, and possibly other locations in the same chain of stores. A healthcare company integrates information from medical supply manufacturers and retailers, pharmaceutical companies, insurance companies, and regulatory agencies. Pick any industry and you’ll see the same phenomenon—no business is an island. The challenge for every business is to find the best ways to record and manage the information passing along all these disparate channels so that it can be consumed, used to improve decision-making, and passed on to the next hub as efficiently as possible.