The holiday season is an exciting time of festivities, food, and friends for many. For marketers and small business owners, the approaching holiday season means it’s crunch time. Before you take off for a well-deserved vacation, think about using direct mail marketing as part of a successful, comprehensive, omnichannel marketing campaign.
With many marketers focused on reaching their audience via email, paid online advertising, and social media, it’s tempting to avoid the “hassle” of direct mail. After all, sending digital communication is much quicker (and often less costly) than direct mail.
However, digital isn’t always the way to go. Particularly around the holidays, when customers pay more attention to their mail than they do all year, a direct mail marketing campaign can give your brand the edge it needs to motivate customers to take action.
The fact is direct mail can be powerful. According to the United States Postal Service, approximately 3 out of 4 direct mail customers receive and open their mail the same day it’s delivered. Add to this statistic the anticipation associated with holiday greeting cards or gifts and your direct mail campaign reaches customers at a sweet spot of high open rates.
How do you simultaneously craft an eye-catching direct mail marketing campaign and rise above your customers’ junk mail? The truth is there is no secret, but there are a few things you can do to increase engagement with your direct mail marketing campaign and avoid the waste bin this holiday season.
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