E-commerce has become so popular nowadays. Almost all small and medium scale companies are now going for online selling. That is the reason the demand for e-commerce tools goes higher and higher. Some of the best success stories come from new entrepreneurs who are establishing their own e-commerce storefronts. However, jumping headfirst into this type of business model can be risky. If you don’t prepare yourself with the proper tools and services, you could lose everything.
Here are 7 e-commerce tools that every small business owner needs to launch and grow their online storefront successfully.
An e-commerce platform: The first and one of the most important e-commerce tools for a successful e-commerce enterprise is its platform. Platforms such as Shopify and WooCommerce were designed specifically for e-commerce storefronts. These platforms come preloaded with a slew of tools and services to help you manage your business. Each platform has its own themes and included services. Pick the one that’s right for your business.
Digital payment processing systems: You can convert more business by making your products or services purchasable on your website. Thankfully, several third-party payment providers make online transactions trouble-free and easy to manage. PayPal and Stripe are two of the most popular solutions available today. Nearly all e-commerce platforms can integrate these payment solutions into their website infrastructure.
Email marketing platforms and print marketing: To let new and existing customers know about products, you can turn to email marketing. This is a great way to get the word out about your brand. MailChimp is an invaluable tool you can use to grow your email list and execute coordinated marketing campaigns. What makes MailChimp so great is its ability to automate many of your marketing tasks. It also helps to track abandoned shopping carts and send customer follow-ups automatically to maximize conversions.
Advanced analytics and tracking: Once your e-commerce site is up and running, you need to track and analyze all pertinent sales information for your company. Kiss Metrics provides behavioral customer engagement automation that helps you better understand the purchasing habits of your customers. Regardless of whether you’re focused on making more sales or increasing your website’s performance, Kiss Metrics’ website integration helps test valuable data points on your storefront to see what changes you should make to maximize efficiency.
Shipping service integrations: All online businesses need to have a solid understanding of handling their logistics efforts. Shipping service integrations through companies like Shipping Easy and Ordoro take the heavy lifting out of shipping quotations and label generation for your order fulfillment. Both companies are ideal for e-commerce businesses and can help automate order generation and marketplace fulfillment with high efficiency and minimal lead time.
Social media management solutions: Every successful company needs to maintain its social media presence. That being said, keeping social media profiles updated regularly is extremely time-consuming, especially for smaller teams. With the integration of social media management solutions for your e-commerce storefront, you can keep customers engaged while automating the legwork required to do so. HootSuite is one of the gold standards in social media automation, allowing you to access and post all your branded digital content in one easy-to-use platform. This platform is great for helping you organize your content and automate posts based on your editorial needs.
Customer relationship management software: Regardless of all the tools and services you use to benefit your e-commerce setup, nothing is more important than your customers’ satisfaction. Customer Relationship Management (CRM) tools have been around for years now, but Zendesk is by far one of the most popular tools in use today. That’s because out of all the customer service tools available, Zendesk concentrates on creating the best customer experience on your website while tracking those experiences through an extremely intuitive interface. In combination with a dedicated customer support team, using Zendesk can give your company a real competitive edge compared to other companies’ lack of customer engagement.
At G&G Technologies, we have the best team for your outsourcing e-commerce tools solutions. Whether it is an ecommerce website or an app, our experts will provide you with the best output based on the requirements set by you.
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